Roberto Di Molfetta – Curriculum Vitae – 2022
Born on July 17, 1974 Resident in Rome E-mail: [email protected]
SYNTHESIS
Web Marketer. SEO specialist, Google Ads, Facebook Ads, with professional experience in the entire area of Web Marketing. Webmaster, graduated in communication, with particular knowledge of the WordPress environment. SEO and Analysis Skills – SEO Audit, Keywords Research, On-page SEO Optimization and Link Building Campaigns. Advanced knowledge of Google Search Console. Google Analytics knowledge: reports, goals, audience, channels, UTM, data analysis, real time. Google Tag Manager entry-level. Integration of Google Analytics with Google Ads. SEO on WordPress and WordPress SEO plugins by Yoast. SEMRush and SEOZoom platforms. Screaming Frog software. SEO on YouTube and VidIq SEO tool for Youtube channel. Advertising on Google – Many years of experience in the development and monitoring of Google Ads campaigns (formerly Google AdWords) for lead generation and e-commerce. Keywords search, creation of ads with call, message, location, callout, sitelink extensions. CPC optimization, CTR optimization, Search terms, Excluded words, geolocation. A/B Test. Strategy oriented to lead generation. Retargeting. Google Shopping campaigns. Facebook Ads campaigns: direct experience in the creation and optimization of campaigns for lead generation with landing pages and for direct sales on e-commerce, Facebook Pixel, Public by interests, personalized, lookalike; reports, audience insight usage, custom conversions, Leads Ads with MailChimp integration and custom forms, conversions with Facebook Messenger and WhatsApp, dynamic campaigns. Remarketing. Business Manager. Web Marketing skills – knowledge good Instagram environment, Email marketing with MailChimp (DEM, Email Automation), ChatBot with ManyChat, WhatsApp for Business, funnel marketing creation, Amazon Pay per click Advertising Campaigns.
PROFESSIONAL EXPERIENCE
SEO & Web Marketing Specialist at Mondial Gomme
ON-page SEO and link building. Manage and edit your company website. Creation and management of Google Ads.
Web Marketing Specialist at Xonex srl
SEO specialist for multiple clients. SEO Copywriter for link building, and website texts. Creation and management of Facebook Ads campaigns.
Web Marketing Specialist at Mcquadro Srls
Lead Generation with Google Ads and Facebook Ads. Webmaster. SEO, link building, DEM & Email Automation, Bot Creation with ManyChat, Blogging. Management Facebook, Instagram, LinkedIn, YouTube.
Consulente di Web Marketing at Casa d'Aste Pirone srl
SEO, link building, Google Ads campaigns and Facebook Ads, Facebook Page Management. Web Marketing Consultant at NordAcciaio srls Restyling and website management for lead generation; SEO, Social Media Management, DEM, Content Marketing, Graphics.
SEO Specialist at Ford Carpoint SpA, Roma
SEO specialist, SEM Strategist, Social Media Manager, Webmaster, Blogger, SEO/Analytics Analysis, ON and off-page SEO Strategies, Webmastering, SEO Copywriting, Social Media Management
Author of books
Computer science titles on the SEO world and on the Web. In total more than 30 publications also of other kinds.
Webmaster
Freelancer, Rome Creation and Management of Internet sites, especially on WordPress platform, optimized SEO. Creation and management of Official Facebook Pages, Ads management (Facebook Ads)
MUSICIAN
Freelancer, Rome. Teaching of electric and acoustic guitar; concerts; shift worker; recordings on TV, radio. Author, composer, teacher; as a guitarist recordings with professionals, competitions.
EDUCATION AND TRAINING
Degree in Communication Sciences and Technologies La Sapienza University, Rome.Rating: 102-110imi. Thesis on SEO Online SEO courses for WordPress, Google Ads Base, Google Ads Advanced, Link Building: strategies and tactics, Link building from A to Z, SEO Audit, Facebook Ads: metrics and KPIs, Google Shopping Studio Samo, Bologna; Veronica Gentili Academy Certificate of Web Presence Specialist The Academy, Rome Certificate of Digital Marketing Manager for the Automotive The Academy, Rome Certificate of Professional Qualification as Computer Technician of Networks and Telecommunications Faculty of Engineering of Cassino, Cassino (FR) Certificate of Professional Qualification as Technician E.d.P. (electronic data processing) Vocational Training Center of the Lazio Region, Rome (Italy) Computer Literacy; knowledge of the PC, MS-DOS operating system, Windows and the Office package. Diploma of accountant and commercial expert ITCG Luigi Einaudi, Rome – Vote 58-60imi
PERSONAL SKILLS
Languages Communication skills Italian: mother tongue; English: level A2 Expression in good Italian language, ability to understand the demands of others through empathy. Organizational skills Excellent problem solving skills. Good organizational skills. Discrete relational skills.
OTHER DIGITAL SKILLS
Ability to use Adobe Photoshop and Adobe InDesign. Social Networks: Facebook, Instagram, LinkedIn, Twitter; Google Search Console, Google Analytics; Office package: Word, Excel, Outlook, PowerPoint. Adobe Premiere for video: basic knowledge. Html: good knowledge. CSS: basic knowledge. Experience on CMS Joomla. Recent experience with Google Shopping. Other skills: Excellent writing skills in Italian.
COMPUTER PUBLICATIONS
12/2015 – ON-Page SEO – How to optimize a web page.Mentioned in Francesca Bigi's thesis on SEO; Degree in Public and Business Communication, University of Bologna 04/2017 – Becoming a professional SEO 03/2018 – Google Search Console: Beginner's Guide
